The Italian men's wear brand, Viavero's flagship store in Gurgaon's Ambi Mall is a shop which is predominantly for men and boasts of some fine quality Italian shirts. The outlet showcases ranges of men's fashion wear includes shirts, footwear and accessories. Viavero is an accessible luxury brand and lends itself well to mix and match. The store has been conceived as a bare shell split in two halves by inserting a finished concrete cuboid into one half of the store. The treatment of the two halves is a response to the two principal types of merchandise - shirts and shoes.