We wanted to create a sense of discovery in the store--from outside one sees a row of mannequins reminiscent of a ramp, the garments reveal themselves only when the customer starts exploring the store.
The material palette consists of intersecting vaults finished in white plaster with mirror polished chrome racks set into a raw shell of stained distressed brick walls and a stained polished concrete floor. The raw finishes create the perfect backdrop for the richly embellished product.
The store also has an exclusive salon space where the designer meets customers by appointment. One would find here a curated display of his most exclusive pieces.
The store window titled "Social Butterfly" is a tongue-in-cheek take on the glitterati. Butterflies embellished with Swarovski crystals in the colour of the season flutter in the display window creating a sense of playful glamour.