The Firefox bicycle showroom on MG Road in Delhi is a stark contrast to conventional bicycle stores in India. The two level store distinctively presents the four ranges of bicycles on display BMX stunt bicycles, racing bike, mountain bike and bikes for children.
The store has four defined zones for presenting each range. On entry is a huge wooden drainpipe, curving through a cut-out into the first floor, which serves as a thematic display for the BMX bikes. A platform sloping up and down in brick and checkered plate becomes a display ramp for mountain bikes and leads you into the store. A slick graphic representation of a biker's day cycling through Delhi is printed on glass, and conceptually & visually ties up the length of the store.