Creating a (re)defining experience for one of the most globally-recognised hospitality brands stamped this interior project with both its strongest context and challenge. Famed for its iconic music memorabilia collection and as a brand, which has forged a relationship with the world of entertainment for over three decades, it seeks to deliver a consistent global experience across its venues of restaurants, hotels and casinos through music and perceives its guests, rather, as "friends of the brand". The context, thus, placing the onus on this multi-dimensional brand's compelling identity, based on the rock 'n' roll lifestyle, strung across its network of more than 140 signature spaces in